The concept of “spokespersons” can be used to create a stronger sense of storytelling and authenticity connected to the brand that they represent. Some tips or food…… Read more “Tips on creating authenticity using spokespersons”
You are doing great business if you spend less on marketing and still make tidy profits. So how do you work around spending less on effective Marketing? …… Read more “4 tips to effective marketing in today’s competitive world”
The concept of “personality” as a tool helps your brand stand out. If you think about a brand that you either like or dislike – what do…… Read more “A tale of two brands – introducing the concept of “personality” as a branding tool.”
Email marketing is one of the most effective digital marketing channels according to 59% of B2B marketers, it’s directly targeted to your audience and gets them where…… Read more “7 Email marketing strategies to boost your marketing ROI”
Email marketing is considered the most effective digital marketing channel with an ROI of over $38 for every $1spent; this proves that this medium is even more…… Read more “4 key pointers on making your Email marketing efforts more effective”
In the second part of the walkthrough of the UAT-model (see the previous post for pt. 1 here) I want to touch on the concept of authenticity… Read more "3 easy steps in brand building Pt. 2"
We have a three-part walkthrough of the UAT-Filter developed by Rohit Bhargava. The UAT-Filter is a creative tool that can help sharpen the creative process and conceptualization…… Read more “3 easy steps in brand building Pt. 1”
Times have changed, we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by…… Read more “How to Build an Online Brand For Your Business.”
The globalization of business is opening immense opportunities for ambitious companies to expand internationally beyond the borders of their country of origin. Born Global firms, unlike the… Read more "Born Global Ninja’s; Netflix, Uber, Airbnb, Spotify, Amazon"
Today’s digital marketer spends a larger percentage of their time improving their digital presence. Statistically, in 2018 businesses globally spent about $100 billion on digital marketing. This…… Read more “3 Fundamental Steps To Earn User Trust And Drive Marketing Results”