Invest in Innovation, Save on Marketing.

You are doing great business if you spend less on marketing through innovation and still make tidy profits.

So how do you work around spending less of Marketing?  Through innovation, so what exactly do we mean by innovation?

Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that meet new requirements, in articulated needs, or existing market needs, This is accomplished through more effective products, processes Services Technologies, or Ideas that are readily available to Markets.. The term innovation can be defined as something original and, as a consequence, new, that “breaks into” the market or society

Innovation therefore points to those technological tweaks that various businesses take up in a bid to spend less on marketing while remaining innovative. If you have noticed, it’s easier for people to trust computers to people, compare  the scenario of an office that does hand work and another that does the same but with computers… Which will be neater? Which will attract more clients?

One such way is having brand ambassadors, these are public figures or people of renowned image that you take into your enterprise, they pose as part of the business and attract clients via their social reach, such would be a musician, or an artiste, or anyone who Is in the limelight. They are a good shot at marketing because they attract a following wherever they go. Such a following is what is translated as clients in business circles. For example store 66 is now using Sharon Mundia, the fashion blogger as their brand ambassador, people are more likely to buy from store 66, because it will pitch them as equals to Sharon Mundia.

 Another  innovative way is holding social media marketing campaigns, I have seen several companies involve a fraction of people who are requested for a meeting, probably over tea or any arrangement like that, when everyone is assembled, they are given a  hash tag, which they tweet, now if you have worked with twitter, you know that the more people speak about the same thing the popular it becomes, this in social media is what we call “trending topics” if someone can create their trend, then that can be equated to marketing.  The past Monday, KFC in Kenya was having a social media campaign that was meant to promote their new shakes  “krushers” It was a success.
Business Website A business can also put a website where they list all their products on a platform that willing buyers can view and order whatever they need. A website is an innovative way at marketing your brand because it is not limited to locations, it can be accessed anywhere in the world and by anyone, it however should be noted that a website may require tech-know how to run it, which may mean costs, these cost however are surpassed by the benefits that a business may accrue from the creation of a business website.

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