A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

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Oh my? Which? What? Where? How? Why?…the jigsaw puzzle of  a social media beginner

 If you feel left out, lost, confused and need to catch up with the current social media lingo this is your article, it’s not too late, here’s my quick guide to get you started ;

The social media arena is growing rapidly at a lightening speed, if you go off for a month or two you got a lot of catching up to do, Yet there’s a large majority of people who have been totally left behind the social media transformation.

Here are just some of the benefits of using social media

  • Promote your ideas, work, art, music, etc.
  • Businesses and professionals can use it to gain customers and clients
  • Bloggers and webmasters can use it to gain readers and visitors
  • Decrease your Marketing Costs
  • Brand awareness
  • Generate traffic to your website
  • Generate sales leads
  • Better search engine ranking
  • Better customer experience/feedback

Key social networking sites;

Facebook is a social site mainly used to keep in touch with friends and lately a key online marketing tool for businesses. With over 1.3 billion users, the chances are pretty high that most of the people you know use Facebook. From chatting with friends and sharing your opinion, to creating events and making new friends, Facebook is one of the most important aspects to many people’s social life.

You need a Facebook page if you want to market your business online for brand growth, lead generation and customer feedback. I like the Facebook Ads for any business they are very effective. Facebook is ideal for personal and business use.

See this definitive user guide article on how to go about Facebook for you or your business; http://www.wikihow.com/Use-Facebook

Twitter is a micro blogging site with over 288million active users. Different social media sites have different uses, strengths, and advantages. Twitter is more like a ‘real time social networking’ site, a place for sharing information as it happens, and for connecting with others in real time, often resulting in lasting friendships and contacts.

Twitter is my personal favourite; I find it very strategic, responsive and interactive. The fact that it limits you to 140 characters, you get a lot of compressed information and plenty of it in seconds. It allows you faster fan base/audience growth from thought leaders, industry experts.

Twitter is useful both for personal and business, if you need to keep up with all the trending topics across the globe, this is your honeypot.

See this definitive guide to get started: http://www.wikihow.com/Use-Twitter

LinkedIn is a great tool for professional networking, whether you’re looking for job opportunities or to recruit great talent. LinkedIn grants you a perfect online resume. This social site has over 300 million members and it enables you to manage your professional identity, build and engage with your professional network, access knowledge, insights and opportunities.

You can create a business page and group for your business and use it a marketing platform.

My best features are the personalized professional connections, direct and real recommendations from your connections, endorsements for core competencies and the publication of your articles on the site.

Here’s a how to guide on getting started with your professional networking: http://www.wikihow.com/Create-an-Account-on-LinkedIn

Google plus is great social networking site, ideal for optimization of your online image, I love Google+ due to the diversity of ways to promote your interests especially using the communities.

Google began rolling out Google Plus, Google’s own social networking site, on June 28, 2011. Although Google+ has many aspects similar to Facebook, there are also a number of novel features. Google+ has approximately 540 million users.

Some useful information on getting Google plus for your personal or business use: http://www.wikihow.com/Use-Google%2B

Pinterest is an image-driven social media network that allows users to create and share collections of visual bookmarks that represent their interests. Previously, Pinterest was an invitation-only social network limited to certain users, but now, anyone interested in creating their own pin boards can register and join Pinterest for free.

I love Pinterest due to the visual aspect of its layout, colourfulness and user friendly functionality, I use it mostly when searching for specific information, pictures and Infographics and I don’t want distraction, this social site provides you with thorough information on almost any topic and mostly in visual format.

Here’s how to get yours going: http://www.wikihow.com/Sign-Up-for-Pinterest

Here are a few pointers to consider when setting up these social channels, whether you want to use it for social personal or business use.

  • Why should I employ social media?
  • Who am I targeting?
  • What do I want to share?
  • How do I plan to use these social channels?

 

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