Google accounts for nearly 90% of the searches on desktop, so if you want to go direct to the source, read their SEO guide to help the indexing of your site. This will happen automatically — Google’s ‘spiders’ continuously crawl, categorize, and rank all web content against a huge number of measurements.
You can tell if a website is popular if other websites link to it. For example, if you have 10 websites that link to your website, your website will be more popular than a website that has 5 websites linking to it. Work to improve authority is called off-page SEO.
When you’re looking at your site’s content, make sure it’s:
- Relevant — update it regularly, and use the same words people are searching to find your product or service.
- Easy to read — don’t use images as headlines, and make sure description tags for pictures or videos are accurate.
- Credible — if another site links to yours, that’s a vote in your site’s favor. So if other people have recognized this expertise by linking back, that will help.
- Honest — similarly, if you try to load up your site with keywords or links on hidden pages that are intended to be seen by crawlers but not customers, that counts as deception and can incur a ranking penalty.
- Well-built — if it’s easy for people to navigate, Google will probably like it. Make sure the links to your sub-pages are logically named, and minimize add-ons like auto-playing videos or pop-ups asking for email addresses. You’ll also want to make sure that your site loads quickly.
- Accurate — like most people, Google doesn’t like spelling mistakes or broken links. They can count more than you might expect.
- Optimized for mobile — more people now search on mobile over desktop, so sites which are more mobile-friendly are rewarded over those which are not.
An On-page SEO audit will give you an idea of how SEO-friendly your website is overall. Here’s how you do it:
- Get a list of your pages
- Export all of your site pages to a spreadsheet, then sort them by the most frequently visited
- Once you’ve completed your keyword research, take your keyword categories and see which fit best by page. Add that category into a column alongside the page name
- Add another column for any keywords you’ve not currently got covered
This is where your content comes in. You’ll need to work in those keywords to your priority pages on, especially within your metadata. Metadata tells search engines what your
content is about. Metadata includes things like your pages’:
• Headings & Content
• Images Titles & Alt Text
Original post from hubspot