Tips on creating authenticity using spokespersons

The concept of “spokespersons” can be used to create a stronger sense of storytelling and authenticity connected to the brand that they represent. Some tips or food for thought in regards to using the concept of spokespersons.  Identify potential spokespersons   You can survey as a means of locating potential candidates. Distribute the survey among employees … Continue reading Tips on creating authenticity using spokespersons

4 tips to effective marketing in today’s competitive world

You are doing great business if you spend less on marketing and still make tidy profits. So how do you work around spending less on effective Marketing?  Re-engineering your processes  A new idea, device or process application of better solutions that meets new requirements, in articulated needs, or existing market needs, This is accomplished through … Continue reading 4 tips to effective marketing in today’s competitive world

A tale of two brands – introducing the concept of “personality” as a branding tool.

The concept of “personality” as a tool helps your brand stand out.  If you think about a brand that you either like or dislike – what do you think is the brands signature service? What is the key selling point? What is the context that surrounds that brand social-culturally and economically? What customer needs is … Continue reading A tale of two brands – introducing the concept of “personality” as a branding tool.

7 Email marketing strategies to boost your marketing ROI

Email marketing is one of the most effective digital marketing channels according to 59% of B2B marketers, it’s directly targeted to your audience and gets them where they’re without having to search in piles of content in the massive Internet Of Things. You can use email marketing to send out bulk emails for your e-Newsletters, … Continue reading 7 Email marketing strategies to boost your marketing ROI

4 key pointers on making your Email marketing efforts more effective

Email marketing is considered the most effective digital marketing channel with an ROI of over $38 for every $1spent; this proves that this medium is even more powerful than it’s ever been. An explosion of new digital technologies pushed us to evolve. But those same technologies can leave a marketers’ head spinning. What’s the right … Continue reading 4 key pointers on making your Email marketing efforts more effective

3 easy steps in brand building Pt. 2

In the second part of the walkthrough of the UAT-model (see the previous post for pt. 1 here) I want to touch on the concept of authenticity and how it can be used in creating a more defined brand profile or brand personality.  In this era of time, the concept of authenticity can be related … Continue reading 3 easy steps in brand building Pt. 2

3 easy steps in brand building Pt. 1

We have a three-part walkthrough of the UAT-Filter developed by Rohit Bhargava. The UAT-Filter is a creative tool that can help sharpen the creative process and conceptualization of how to develop a brand with personality.  The letters UAT refers to the three keywords or elements of brand personality: unique, authentic and talkable. If you develop … Continue reading 3 easy steps in brand building Pt. 1

How to Build an Online Brand For Your Business.

Times have changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many Big names have chosen digital marketing as their new avenue for creating awareness for … Continue reading How to Build an Online Brand For Your Business.

Born Global Ninja’s; Netflix, Uber, Airbnb, Spotify, Amazon

The globalization of business is opening immense opportunities for ambitious companies to expand internationally beyond the borders of their country of origin.  Born Global firms, unlike the international small ventures, internationalize their operations since their outset and generate at least a quarter (25 percent) of their revenues from overseas within the first three years.  This … Continue reading Born Global Ninja’s; Netflix, Uber, Airbnb, Spotify, Amazon

3 Fundamental Steps To Earn User Trust And Drive Marketing Results

Today’s digital marketer spends a larger percentage of their time improving their digital presence. Statistically, in 2018 businesses globally spent about $100 billion on digital marketing. This means that you as a marketer are not the only horse in the race nor the fastest, your pay-per-click budget could give more insignificant results.  Marketers are seeking … Continue reading 3 Fundamental Steps To Earn User Trust And Drive Marketing Results