5 things  brands can do to tackle racial inequalities

The current movement triggered by racial bias under the #blacklivesmatter has by proxy made the global pandemic which has claimed close to 500 million lives, take a back seat and no longer headline news. This is a wake-up call globally, the rise in public solidarity with the Black Lives Matter movement, brands are facing growing…

3 easy steps in brand building Pt. 2

In the second part of the walkthrough of the UAT-model (see the previous post for pt. 1 here) I want to touch on the concept of authenticity and how it can be used in creating a more defined brand profile or brand personality.  In this era of time, the concept of authenticity can be related…