20 TIPS ON HOW TO CREATE AN EFFECTIVE PERSONAL BRAND

Last night while participating in a twitter discussion harsh tag #BIZCHATS organized by Mashable Business alongside expert contributors William Arruda, Lolly Daskal, Alexis Grant and Maria Duron, I learnt to a great extent…much appreciation to these Tweeps for the knowledge sharing. The topic was personal branding online and offline, much to my realization, a lot…

How to measure your return on investment from digital marketing

How do you calculate the return on investment……simple formula! ROI = (gain from investment –  cost of investment) /     cost of investment (Where ROI is the return on investment) In the above formula gains from investment, refers to the proceeds obtained from selling the investment of interest. Return on investment is a very…

Invest in Innovation, Save on Marketing.

You are doing great business if you spend less on marketing through innovation and still make tidy profits. So how do you work around spending less of Marketing?  Through innovation, so what exactly do we mean by innovation? Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that…