BEGINNERS GUIDE ON HOW TO USE TWITTER FOR BUSINESS

BLOG, Digital Marketing, Entrepreneurs, How to guides, social media

 

Creating a business page

Twitter is an undisputed social media giant, Its numbers triple by every heartbeat, if you want to see real time, instant results for your personal or business brand, Twitter is where you should be. It’s more interactive, easy to read and share. We are living in an information overload digitized world; twitter makes a summary of all the information in only 140 characters.

If you’re a newbie in twitter and like most beginners I have interacted with who say they freeze the moment they think of what to tweet.

First things first, before you create an account you need to decide what is the purpose of the account is it for personal interaction or business. This will determine who to follow, what to post, what to re-tweet, what to favourite. In previous post I wrote about how to get started social media, read it here on getting started with twitter: https://vivienwamalwa.wordpress.com/2015/02/26/a-beginners-how-to-guide-for-social-media/

Branding your business page – Profile size, cover photo size, what images;

Once you have your page up if you have set up a business page, you can set the business logo as your profile photo, the cover page can either be your logo or a nice graphic image of your listed services, sales or offer, a relatable quote for your line of business or a photo of your workplace/business or staff. You can use visual resources like www.canva.com  or www.fotor.com to make beautiful and professional images for your social pages. See dimensions for twitter:

  • Header photo (recommended dimensions are 1500×500 pixels)
  • Profile photo (recommended dimensions are 400×400 pixels)
  • Bio (maximum 160 characters)
  • You can include your business/ personal Website
  • Select a theme color that you prefer.

Who to follow;

Once all the basics are sorted, consider searching for twitter handles with general interests like news, sports, entertainment, world leaders, thought leaders then narrow down to industry and sector information or news sources not forgetting your competitors. It is vital to check on what other people in your line of business are doing and borrow a leaf, but make it better. While picking whom to follow, consider following twitter accounts with most followers by checking out their profile and at least the last three tweets from their most recent posts.

What to do – Tweets, Hash tags , re-tweets, favorite, pin, lists;

Social media is all about being social, hence twitter is a give and take…you share information and read what other people have shared and re-share, favorite it to your followers.

Re-tweet is when you share a tweet posted by someone else, Favorite is mostly when you like a post and you want to bookmark it, show approval, acknowledge plus a dozen other reasons. For many users the favorite is a way of giving someone a virtual pat on the back, to say “good work tweep, I love what you’re saying”.

# hash tag is the icon you use when posting, this helps your #topic or #post be found by interested followers. This is what you use when you want your topic to trend.

You can pin a Tweet to your profile so that when others visit your profile page, it is the first Tweet they will see.

Twitter lists allow you to easily find people and posts of the similar interest thus you interact with followers who are keen on the same topic as you.

Using twitter overview

When using twitter you can manage a number of accounts while using the twitter app and several automating tools like www.tweetdeck.com app, www.socialbro.com

which gives you great weekly insights of your follower-ship growth what not , www.tweepi.com is great for managing your twitter account, it helps you find people who are following you but you don’t follow them back, people whom you follow but aren’t following you among other great functions.

Bottom line in order to see rapid impact, tweet as often as possible and follow back people who follow you, use hash- tags 3-4 # per post are ideal, check on trending topics and share your thoughts, re-tweet or favorite posts you agree with or like, participate on Twitter discussions/ chats for direct and real time interaction, reply to tweets and messages, appreciate people who follow you, mention people you’re talking to with their tweet handle, delete any damaging posts that you may have shared, your reputation online is everything guard it to your maximum. I recently started using www.brandyourself.com for controlling the results of your personal brand online.

Infographics – Statistics and facts on Internet Usage among Generation X 1965 and 1980

Digital Marketing, facts and statistics, internet, social media
Internet facts &statistics Gen X

My recent infographics on Statistics and facts on Internet Usage among Generation X 1965 and 1980 focusing on social media, privacy, online shopping.

A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

Digital Marketing, Entrepreneurs, How to guides, internet, Social Media Marketing

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Oh my? Which? What? Where? How? Why?…the jigsaw puzzle of  a social media beginner

 If you feel left out, lost, confused and need to catch up with the current social media lingo this is your article, it’s not too late, here’s my quick guide to get you started ;

The social media arena is growing rapidly at a lightening speed, if you go off for a month or two you got a lot of catching up to do, Yet there’s a large majority of people who have been totally left behind the social media transformation.

Here are just some of the benefits of using social media

  • Promote your ideas, work, art, music, etc.
  • Businesses and professionals can use it to gain customers and clients
  • Bloggers and webmasters can use it to gain readers and visitors
  • Decrease your Marketing Costs
  • Brand awareness
  • Generate traffic to your website
  • Generate sales leads
  • Better search engine ranking
  • Better customer experience/feedback

Key social networking sites;

Facebook is a social site mainly used to keep in touch with friends and lately a key online marketing tool for businesses. With over 1.3 billion users, the chances are pretty high that most of the people you know use Facebook. From chatting with friends and sharing your opinion, to creating events and making new friends, Facebook is one of the most important aspects to many people’s social life.

You need a Facebook page if you want to market your business online for brand growth, lead generation and customer feedback. I like the Facebook Ads for any business they are very effective. Facebook is ideal for personal and business use.

See this definitive user guide article on how to go about Facebook for you or your business; http://www.wikihow.com/Use-Facebook

Twitter is a micro blogging site with over 288million active users. Different social media sites have different uses, strengths, and advantages. Twitter is more like a ‘real time social networking’ site, a place for sharing information as it happens, and for connecting with others in real time, often resulting in lasting friendships and contacts.

Twitter is my personal favourite; I find it very strategic, responsive and interactive. The fact that it limits you to 140 characters, you get a lot of compressed information and plenty of it in seconds. It allows you faster fan base/audience growth from thought leaders, industry experts.

Twitter is useful both for personal and business, if you need to keep up with all the trending topics across the globe, this is your honeypot.

See this definitive guide to get started: http://www.wikihow.com/Use-Twitter

LinkedIn is a great tool for professional networking, whether you’re looking for job opportunities or to recruit great talent. LinkedIn grants you a perfect online resume. This social site has over 300 million members and it enables you to manage your professional identity, build and engage with your professional network, access knowledge, insights and opportunities.

You can create a business page and group for your business and use it a marketing platform.

My best features are the personalized professional connections, direct and real recommendations from your connections, endorsements for core competencies and the publication of your articles on the site.

Here’s a how to guide on getting started with your professional networking: http://www.wikihow.com/Create-an-Account-on-LinkedIn

Google plus is great social networking site, ideal for optimization of your online image, I love Google+ due to the diversity of ways to promote your interests especially using the communities.

Google began rolling out Google Plus, Google’s own social networking site, on June 28, 2011. Although Google+ has many aspects similar to Facebook, there are also a number of novel features. Google+ has approximately 540 million users.

Some useful information on getting Google plus for your personal or business use: http://www.wikihow.com/Use-Google%2B

Pinterest is an image-driven social media network that allows users to create and share collections of visual bookmarks that represent their interests. Previously, Pinterest was an invitation-only social network limited to certain users, but now, anyone interested in creating their own pin boards can register and join Pinterest for free.

I love Pinterest due to the visual aspect of its layout, colourfulness and user friendly functionality, I use it mostly when searching for specific information, pictures and Infographics and I don’t want distraction, this social site provides you with thorough information on almost any topic and mostly in visual format.

Here’s how to get yours going: http://www.wikihow.com/Sign-Up-for-Pinterest

Here are a few pointers to consider when setting up these social channels, whether you want to use it for social personal or business use.

  • Why should I employ social media?
  • Who am I targeting?
  • What do I want to share?
  • How do I plan to use these social channels?

 

20 TIPS ON HOW TO CREATE AN EFFECTIVE PERSONAL BRAND

business, Digital Marketing, Entrepreneur, Entrepreneurs, internet, investment, marketing, Social Media Marketing, Success tips, technology

Personal-BrandLast night while participating in a twitter discussion harsh tag #BIZCHATS organized by Mashable Business alongside expert contributors William Arruda, Lolly Daskal, Alexis Grant and Maria Duron, I learnt to a great extent…much appreciation to these Tweeps for the knowledge sharing.

The topic was personal branding online and offline, much to my realization, a lot of small business owners are just as keen on the topic as I was. There was exhaustive information for anyone keen on personal branding. I had plenty to learn from industry guru’s, social media experts, pro bloggers, digital marketing gurus and what have you. I thought I would share my take on the topic from my personal knowledge and key takeaways from the discussion.

The success of your online personal brand is dependent on the personal image throughout the digital platforms and offline, ever heard of the term if Google doesn’t find you, you don’t exist.

Tips on building a personal brand

1. Personal branding is a marketing strategy focused on your most important product….YOU.

2. Be Authentic – Personal branding is about being your true self online, don’t be anyone’s phony, be the best version of you be unique when creating an online persona and voice.

3. The best personal Brands are REAL: Reliable, Engaged, Authentic and Listening.

4. Take a stand and stand out, personal branding is not about pleasing everyone strong brands please many just much repel most.

5. Know your superpowers by doing what you do better than anyone else.

6. Learn from OPE – other people’s experience research and network.

7. Discover what makes you unique and measure if you’re communicating well online/offline.

8. Invest in yourself….your personal brand is a personal investment.

9. Identify who you are, what you value and what you have to offer.

10. Focus on quality of connections and content not quantity.

11. Have fun, your readers want someone relatable and likeable.

12. Be selectively famous, focus on your target audience.

13. Keep evolving to remain relevant and real, everything changes, you change.

14. Network offline; keep yourself active in relevant company.

15. Make a difference wherever you and whatever you do.

16. Don’t aim to be a though leader, aim to be the best at what you do.

17. Be willing to help others in your trajectory, be an advocate for a cause.

18. Be clear; be consistent and constantly visible to decision makers and influencers online and offline

19. Build your brand in bits and bytes, first impressions have gone online.

20. Personal branding is answering your own WHY and then teaching/showing others the HOW.

Do you have any other personal branding tips to add? Please share…

How to transform your analogue business into a digital business

Digital Marketing, Social Media Marketing, Success tips

A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL

By Vivien Wamalwa

The digital migration in the media sector is key transformation for Kenya, with the recent launch of internet.org and free internet access for Kenyans by Airtel and Facebook, there’s no debate that Kenyans are fully digitized with the advanced technology.

2014-2015 statistics by Communications Council of Kenya (CCK) indicates that there were 14.8 million data/internet subscriptions up from 14.0 million subscriptions in the last quarter, representing 5.8 per cent increase, Mobile data/internet subscriptions rose by a similar margin of 5.9 per cent to reach 14.7 million up from 13.9 million recorded the previous quarter. Consequently, the number of estimated internet users stood at 23.2 million up from 22.3 million users in the last quarter, representing a 4.1 per cent increase during the period.

Internet penetration in Kenya is at 47.3%. Businesses whether multinational, big corporations or Small and Medium sized enterprises who have fully taken up the digital edge advantage have definitely seen results, be it revenue growth, brand awareness, penetrating new market or customer feedback which is undeniably any businesses’ ultimate goal.

Consequently this issue should ponder any business owner who is still running their business in analogue mode and still expect to compete with digitally advanced businesses. But not to worry you can still catch up with these basic steps:

  1. Find a web designer/developer

Your business main online image is your website, this how potential customers get to see and judge your product or services and connect with your business thus it is a vital marketing tool for any digital business. Find a professional web design company that can offer consultation on what type of site is idea for your industry and ensure all the content is to a professional level.

This will need a domain: www.yourbusinessname.com or co.ke, .net, org.

  1. Create your social media pages

Your website is now up but it needs more people to find it, this where social media comes in handy. Create your social media pages mainly Facebook, Twitter, Google Plus, Pinterest and if need be a company blog.

Have a branding expert guide on consistent brand message across all your social platforms, then link all the social pages to your website to drive traffic to your business website.

  1. Formulate a digital marketing strategy for your business

Ever heard of the saying ‘If you fail to plan you plan to fail’? Success in digital marketing needs a clear plan addressing the Who?, What?, Where?, When? and How? of your business. This strategy will address the what exactly you should do and how you should do it, what your rationale for online marketing is, be it brand growth, lead generation or customer interaction/feedback.

  1. Engage, Share, Interact and keep it social

Once you have your digital platforms all accessible by your customers, you need to either hire a professional company to manage your digital marketing or hire/delegate an in-house marketing staff to engage, share, interact and manage a social presence of your company.

www.latitudeconsulting.net your digital migration solutions expert.

How to measure your return on investment from digital marketing

business, Digital Marketing, internet, investment, marketing, ROI

How do you calculate the return on investment……simple formula!

ROI = (gain from investment –  cost of investment) /     cost of investment

(Where ROI is the return on investment)

In the above formula gains from investment, refers to the proceeds obtained from selling the investment of interest. Return on investment is a very popular metric because of its versatility and simplicity. That is, if an investment does not have a positive ROI, or if there are other opportunities with a higher ROI, then the investment should be not be undertaken.

If you have chosen digital marketing as an avenue to create awareness for what you deal in you might want to gauge the returns in terms of how digital marketing is working for you. If the amount you spend on digital marketing is lower than what you get in terms of returns, then you could consider scraping the move as un-viable.

Measuring your return on investment on digital marketing is one complicated affair; this means that you have to collect social media data, in terms of clicks on posts and or hits from the social media users. This alone is challenging enough because it doesn’t provide reliable ROI assessments.

Social media has four paramount primary functions, to monitor, respond to, amplify and shape customer behavior, the four functions can be traced to “decision making” or what customers follow before they actually make a purchase. Being able to identify exactly how,  when, and where social media influences consumers at each stage can enable executives to craft marketing strategies that tap into social media’s unique ability to engage with customers.

The return on investment measure via digital marketing is implemented using Social media GRP.

Social media GRPs is a metric based on the number and reach of company-related postings across social media. Which is among others Facebook, twitter or blogs  It serves as marketing mix model input to determine the impact of social media on business performance. Various sources provide the information needed: from monitoring of social media panel data to platform-specific tools such as Facebook Insights. Social media insights will help determine just how many people have interacted on any post that was poised as marketing. Compared with classic GRP data, social media GRPs have a critical added dimension: sentiment. they have feelings attached , social media postings can also be negative, making it necessary to differentiate between negative, neutral, and positive social media GRPs.

By using social media GRPs, marketers can integrate social media into their marketing mix models to determine its effect on sales and profits. Marketing mix models also enable teams to develop response curves—akin to the ones used for traditional media—to optimize their marketing mix based on expected returns.

Which factors determine company performance in social media? Marketers can answer this question by using an approach that systematically analyzes buzz and identifies its key underlying drivers. The buzz monitoring approach addresses central consumer interaction questions and—since it is central to the “monitor” stage—is the premise for responding to, amplifying, and leading consumer behavior. When in the buying process do users voice their opinions—before acquiring the product or afterwards? What are the dominant themes—the product, service, or the price? And where does the discussion take place—in forums, on Facebook, or in blogs?

Any other metrics you would like to add?

Data-Analytics-Statistics-Marketing-BrainROI-of-Social-Media

Invest in Innovation, Save on Marketing.

business, Digital Marketing, Entrepreneurs, technology

You are doing great business if you spend less on marketing through innovation and still make tidy profits.

So how do you work around spending less of Marketing?  Through innovation, so what exactly do we mean by innovation?

Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that meet new requirements, in articulated needs, or existing market needs, This is accomplished through more effective products, processes Services Technologies, or Ideas that are readily available to Markets.. The term innovation can be defined as something original and, as a consequence, new, that “breaks into” the market or society

Innovation therefore points to those technological tweaks that various businesses take up in a bid to spend less on marketing while remaining innovative. If you have noticed, it’s easier for people to trust computers to people, compare  the scenario of an office that does hand work and another that does the same but with computers… Which will be neater? Which will attract more clients?

One such way is having brand ambassadors, these are public figures or people of renowned image that you take into your enterprise, they pose as part of the business and attract clients via their social reach, such would be a musician, or an artiste, or anyone who Is in the limelight. They are a good shot at marketing because they attract a following wherever they go. Such a following is what is translated as clients in business circles. For example store 66 is now using Sharon Mundia, the fashion blogger as their brand ambassador, people are more likely to buy from store 66, because it will pitch them as equals to Sharon Mundia.

 Another  innovative way is holding social media marketing campaigns, I have seen several companies involve a fraction of people who are requested for a meeting, probably over tea or any arrangement like that, when everyone is assembled, they are given a  hash tag, which they tweet, now if you have worked with twitter, you know that the more people speak about the same thing the popular it becomes, this in social media is what we call “trending topics” if someone can create their trend, then that can be equated to marketing.  The past Monday, KFC in Kenya was having a social media campaign that was meant to promote their new shakes  “krushers” It was a success.
Business Website A business can also put a website where they list all their products on a platform that willing buyers can view and order whatever they need. A website is an innovative way at marketing your brand because it is not limited to locations, it can be accessed anywhere in the world and by anyone, it however should be noted that a website may require tech-know how to run it, which may mean costs, these cost however are surpassed by the benefits that a business may accrue from the creation of a business website.