BEGINNERS GUIDE ON HOW TO USE TWITTER FOR BUSINESS

  Creating a business page Twitter is an undisputed social media giant, Its numbers triple by every heartbeat, if you want to see real time, instant results for your personal or business brand, Twitter is where you should be. It’s more interactive, easy to read and share. We are living in an information overload digitized…

A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

Oh my? Which? What? Where? How? Why?…the jigsaw puzzle of  a social media beginner  If you feel left out, lost, confused and need to catch up with the current social media lingo this is your article, it’s not too late, here’s my quick guide to get you started ; The social media arena is growing…

20 TIPS ON HOW TO CREATE AN EFFECTIVE PERSONAL BRAND

Last night while participating in a twitter discussion harsh tag #BIZCHATS organized by Mashable Business alongside expert contributors William Arruda, Lolly Daskal, Alexis Grant and Maria Duron, I learnt to a great extent…much appreciation to these Tweeps for the knowledge sharing. The topic was personal branding online and offline, much to my realization, a lot…

How to transform your analogue business into a digital business

By Vivien Wamalwa The digital migration in the media sector is key transformation for Kenya, with the recent launch of internet.org and free internet access for Kenyans by Airtel and Facebook, there’s no debate that Kenyans are fully digitized with the advanced technology. 2014-2015 statistics by Communications Council of Kenya (CCK) indicates that there were…

How to measure your return on investment from digital marketing

How do you calculate the return on investment……simple formula! ROI = (gain from investment –  cost of investment) /     cost of investment (Where ROI is the return on investment) In the above formula gains from investment, refers to the proceeds obtained from selling the investment of interest. Return on investment is a very…

Invest in Innovation, Save on Marketing.

You are doing great business if you spend less on marketing through innovation and still make tidy profits. So how do you work around spending less of Marketing?  Through innovation, so what exactly do we mean by innovation? Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that…