7 SEO tips to boost your e-commerce store performance

Google accounts for nearly 90% of the searches on desktop, so if you want to go direct to the source, read their SEO guide to help the indexing of your site. This will happen automatically — Google’s ‘spiders’ continuously crawl, categorize, and rank all web content against a huge number of measurements. You can tell…

7 crucial steps to developing an effective content road map

The first rule of getting to your destination is having an itinerary which shows you where you are going, for how long, which road is going to get you there and what you’ll need for the journey. That’s exactly what a content road map provides for your marketing efforts to give your business that competitive…

A Simple Guide To Native Mobile Technologies

Our Friday hangout with our tech colleagues spiked meaningful topics of conversation, this time our curiosity was in the quest to understand what’s the best way to build a mobile App. An obvious question right? According to Statista, there were 178 billion app downloads in 2017, approximately 205 billion this year and a projected 258…

Born Global Ninja’s; Netflix, Uber, Airbnb, Spotify, Amazon

The globalization of business is opening immense opportunities for ambitious companies to expand internationally beyond the borders of their country of origin.  Born Global firms, unlike the international small ventures, internationalize their operations since their outset and generate at least a quarter (25 percent) of their revenues from overseas within the first three years.  This…

Tips on creating authenticity using spokespersons

The concept of “spokespersons” can be used to create a stronger sense of storytelling and authenticity connected to the brand that they represent. Some tips or food for thought in regards to using the concept of spokespersons.  Identify potential spokespersons   You can survey as a means of locating potential candidates. Distribute the survey among employees…

4 tips to effective marketing in today’s competitive world

You are doing great business if you spend less on marketing and still make tidy profits. So how do you work around spending less on effective Marketing?  Re-engineering your processes  A new idea, device or process application of better solutions that meets new requirements, in articulated needs, or existing market needs, This is accomplished through…

A tale of two brands – using “personality” as a branding tool.

The concept of “personality” as a tool helps your brand stand out.  If you think about a brand that you either like or dislike – what do you think is the brands signature service? What is the key selling point? What is the context that surrounds that brand social-culturally and economically? What customer needs is…

7 Email marketing strategies to boost your marketing ROI

Email marketing is one of the most effective digital marketing channels according to 59% of B2B marketers, it’s directly targeted to your audience and gets them where they’re without having to search in piles of content in the massive Internet Of Things. You can use email marketing to send out bulk emails for your e-Newsletters,…

3 easy steps in brand building Pt. 1

We have a three-part walkthrough of the UAT-Filter developed by Rohit Bhargava. The UAT-Filter is a creative tool that can help sharpen the creative process and conceptualization of how to develop a brand with personality.  The letters UAT refers to the three keywords or elements of brand personality: unique, authentic and talkable. If you develop…

How to Build an Online Brand For Your Business.

Times have changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many Big names have chosen digital marketing as their new avenue for creating awareness for…