A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

Oh my? Which? What? Where? How? Why?…the jigsaw puzzle of  a social media beginner  If you feel left out, lost, confused and need to catch up with the current social media lingo this is your article, it’s not too late, here’s my quick guide to get you started ; The social media arena is growing…

20 TIPS ON HOW TO CREATE AN EFFECTIVE PERSONAL BRAND

Last night while participating in a twitter discussion harsh tag #BIZCHATS organized by Mashable Business alongside expert contributors William Arruda, Lolly Daskal, Alexis Grant and Maria Duron, I learnt to a great extent…much appreciation to these Tweeps for the knowledge sharing. The topic was personal branding online and offline, much to my realization, a lot…

How to measure your return on investment from digital marketing

How do you calculate the return on investment……simple formula! ROI = (gain from investment –  cost of investment) /     cost of investment (Where ROI is the return on investment) In the above formula gains from investment, refers to the proceeds obtained from selling the investment of interest. Return on investment is a very…