business, Digital Marketing, Entrepreneur, Entrepreneurs, internet, investment, marketing, Social Media Marketing, Success tips, technology

Personal-BrandLast night while participating in a twitter discussion harsh tag #BIZCHATS organized by Mashable Business alongside expert contributors William Arruda, Lolly Daskal, Alexis Grant and Maria Duron, I learnt to a great extent…much appreciation to these Tweeps for the knowledge sharing.

The topic was personal branding online and offline, much to my realization, a lot of small business owners are just as keen on the topic as I was. There was exhaustive information for anyone keen on personal branding. I had plenty to learn from industry guru’s, social media experts, pro bloggers, digital marketing gurus and what have you. I thought I would share my take on the topic from my personal knowledge and key takeaways from the discussion.

The success of your online personal brand is dependent on the personal image throughout the digital platforms and offline, ever heard of the term if Google doesn’t find you, you don’t exist.

Tips on building a personal brand

1. Personal branding is a marketing strategy focused on your most important product….YOU.

2. Be Authentic – Personal branding is about being your true self online, don’t be anyone’s phony, be the best version of you be unique when creating an online persona and voice.

3. The best personal Brands are REAL: Reliable, Engaged, Authentic and Listening.

4. Take a stand and stand out, personal branding is not about pleasing everyone strong brands please many just much repel most.

5. Know your superpowers by doing what you do better than anyone else.

6. Learn from OPE – other people’s experience research and network.

7. Discover what makes you unique and measure if you’re communicating well online/offline.

8. Invest in yourself….your personal brand is a personal investment.

9. Identify who you are, what you value and what you have to offer.

10. Focus on quality of connections and content not quantity.

11. Have fun, your readers want someone relatable and likeable.

12. Be selectively famous, focus on your target audience.

13. Keep evolving to remain relevant and real, everything changes, you change.

14. Network offline; keep yourself active in relevant company.

15. Make a difference wherever you and whatever you do.

16. Don’t aim to be a though leader, aim to be the best at what you do.

17. Be willing to help others in your trajectory, be an advocate for a cause.

18. Be clear; be consistent and constantly visible to decision makers and influencers online and offline

19. Build your brand in bits and bytes, first impressions have gone online.

20. Personal branding is answering your own WHY and then teaching/showing others the HOW.

Do you have any other personal branding tips to add? Please share…

How to measure your return on investment from digital marketing

business, Digital Marketing, internet, investment, marketing, ROI

How do you calculate the return on investment……simple formula!

ROI = (gain from investment –  cost of investment) /     cost of investment

(Where ROI is the return on investment)

In the above formula gains from investment, refers to the proceeds obtained from selling the investment of interest. Return on investment is a very popular metric because of its versatility and simplicity. That is, if an investment does not have a positive ROI, or if there are other opportunities with a higher ROI, then the investment should be not be undertaken.

If you have chosen digital marketing as an avenue to create awareness for what you deal in you might want to gauge the returns in terms of how digital marketing is working for you. If the amount you spend on digital marketing is lower than what you get in terms of returns, then you could consider scraping the move as un-viable.

Measuring your return on investment on digital marketing is one complicated affair; this means that you have to collect social media data, in terms of clicks on posts and or hits from the social media users. This alone is challenging enough because it doesn’t provide reliable ROI assessments.

Social media has four paramount primary functions, to monitor, respond to, amplify and shape customer behavior, the four functions can be traced to “decision making” or what customers follow before they actually make a purchase. Being able to identify exactly how,  when, and where social media influences consumers at each stage can enable executives to craft marketing strategies that tap into social media’s unique ability to engage with customers.

The return on investment measure via digital marketing is implemented using Social media GRP.

Social media GRPs is a metric based on the number and reach of company-related postings across social media. Which is among others Facebook, twitter or blogs  It serves as marketing mix model input to determine the impact of social media on business performance. Various sources provide the information needed: from monitoring of social media panel data to platform-specific tools such as Facebook Insights. Social media insights will help determine just how many people have interacted on any post that was poised as marketing. Compared with classic GRP data, social media GRPs have a critical added dimension: sentiment. they have feelings attached , social media postings can also be negative, making it necessary to differentiate between negative, neutral, and positive social media GRPs.

By using social media GRPs, marketers can integrate social media into their marketing mix models to determine its effect on sales and profits. Marketing mix models also enable teams to develop response curves—akin to the ones used for traditional media—to optimize their marketing mix based on expected returns.

Which factors determine company performance in social media? Marketers can answer this question by using an approach that systematically analyzes buzz and identifies its key underlying drivers. The buzz monitoring approach addresses central consumer interaction questions and—since it is central to the “monitor” stage—is the premise for responding to, amplifying, and leading consumer behavior. When in the buying process do users voice their opinions—before acquiring the product or afterwards? What are the dominant themes—the product, service, or the price? And where does the discussion take place—in forums, on Facebook, or in blogs?

Any other metrics you would like to add?