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7 SEO tips to boost your e-commerce store performance

Google accounts for nearly 90% of the searches on desktop, so if you want to go direct to the source, read their SEO guide to help the indexing of your site. This will happen automatically — Google’s ‘spiders’ continuously crawl, categorize, and rank all web content against a huge number of measurements. You can tell…

5 things  brands can do to tackle racial inequalities

The current movement triggered by racial bias under the #blacklivesmatter has by proxy made the global pandemic which has claimed close to 500 million lives, take a back seat and no longer headline news. This is a wake-up call globally, the rise in public solidarity with the Black Lives Matter movement, brands are facing growing…

A Simple Guide To Native Mobile Technologies

Our Friday hangout with our tech colleagues spiked meaningful topics of conversation, this time our curiosity was in the quest to understand what’s the best way to build a mobile App. An obvious question right? According to Statista, there were 178 billion app downloads in 2017, approximately 205 billion this year and a projected 258…

Born Global Ninja’s; Netflix, Uber, Airbnb, Spotify, Amazon

The globalization of business is opening immense opportunities for ambitious companies to expand internationally beyond the borders of their country of origin.  Born Global firms, unlike the international small ventures, internationalize their operations since their outset and generate at least a quarter (25 percent) of their revenues from overseas within the first three years.  This…

Tips on creating authenticity using spokespersons

The concept of “spokespersons” can be used to create a stronger sense of storytelling and authenticity connected to the brand that they represent. Some tips or food for thought in regards to using the concept of spokespersons.  Identify potential spokespersons   You can survey as a means of locating potential candidates. Distribute the survey among employees…

4 tips to effective marketing in today’s competitive world

You are doing great business if you spend less on marketing and still make tidy profits. So how do you work around spending less on effective Marketing?  Re-engineering your processes  A new idea, device or process application of better solutions that meets new requirements, in articulated needs, or existing market needs, This is accomplished through…

7 Email marketing strategies to boost your marketing ROI

Email marketing is one of the most effective digital marketing channels according to 59% of B2B marketers, it’s directly targeted to your audience and gets them where they’re without having to search in piles of content in the massive Internet Of Things. You can use email marketing to send out bulk emails for your e-Newsletters,…

4 ways to make your Email marketing efforts more effective

Email marketing is considered the most effective digital marketing channel with an ROI of over $38 for every $1spent; this proves that this medium is even more powerful than it’s ever been. An explosion of new digital technologies pushed us to evolve. But those same technologies can leave a marketers’ head spinning. What’s the right…

3 easy steps in brand building Pt. 2

In the second part of the walkthrough of the UAT-model (see the previous post for pt. 1 here) I want to touch on the concept of authenticity and how it can be used in creating a more defined brand profile or brand personality.  In this era of time, the concept of authenticity can be related…

3 easy steps in brand building Pt. 1

We have a three-part walkthrough of the UAT-Filter developed by Rohit Bhargava. The UAT-Filter is a creative tool that can help sharpen the creative process and conceptualization of how to develop a brand with personality.  The letters UAT refers to the three keywords or elements of brand personality: unique, authentic and talkable. If you develop…

How to Build an Online Brand For Your Business.

Times have changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many Big names have chosen digital marketing as their new avenue for creating awareness for…

3 Fundamental Steps To Earn User Trust And Drive Marketing Results

Today’s digital marketer spends a larger percentage of their time improving their digital presence. Statistically, in 2018 businesses globally spent about $100 billion on digital marketing. This means that you as a marketer are not the only horse in the race nor the fastest, your pay-per-click budget could give more insignificant results.  Marketers are seeking…

Is your business engraved in a Culture of Safety?

‘A leader is one who knows the way, goes the way, and shows the way.’ John Maxwell In today’s competitive construction market, it’s important to have managers who build sustainable cultures where safety and health are woven seamlessly into the fabric of the business alongside efficiency, quality, and productivity. It’s no secret that you as…

A Simple Guide To Native Mobile Technologies

Our Friday hangout with our tech colleagues spiked meaningful topics of conversation, this time our curiosity was in the quest to understand what’s the best way to build a mobile App. An obvious question right? According to Statista, there were 178 billion app downloads in 2017, approximately 205 billion this year and a projected 258…

How to Build an Online Brand For Your Business

Times have changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many Big names have chosen digital marketing as their new avenue for creating awareness for…

How The IoT Makes Your Home Smart

The smart homes era is here, thanks to the power of the Internet of Things and the power it brings to how we manage safety and security in our homes while improving lifestyles. Smart homes are integrated by Internet of Things and Smart Systems which are driven by a combination of sensors and actuators, connectivity,…

BEGINNERS GUIDE ON HOW TO USE TWITTER FOR BUSINESS

  Creating a business page Twitter is an undisputed social media giant, Its numbers triple by every heartbeat, if you want to see real time, instant results for your personal or business brand, Twitter is where you should be. It’s more interactive, easy to read and share. We are living in an information overload digitized…

A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

Oh my? Which? What? Where? How? Why?…the jigsaw puzzle of  a social media beginner  If you feel left out, lost, confused and need to catch up with the current social media lingo this is your article, it’s not too late, here’s my quick guide to get you started ; The social media arena is growing…