4 ways to make your Email marketing efforts more effective

Email marketing is considered the most effective digital marketing channel with an ROI of over $38 for every $1spent; this proves that this medium is even more powerful than it’s ever been. An explosion of new digital technologies pushed us to evolve. But those same technologies can leave a marketers’ head spinning. What’s the right…

3 easy steps in brand building Pt. 2

In the second part of the walkthrough of the UAT-model (see the previous post for pt. 1 here) I want to touch on the concept of authenticity and how it can be used in creating a more defined brand profile or brand personality.  In this era of time, the concept of authenticity can be related…

3 easy steps in brand building Pt. 1

We have a three-part walkthrough of the UAT-Filter developed by Rohit Bhargava. The UAT-Filter is a creative tool that can help sharpen the creative process and conceptualization of how to develop a brand with personality.  The letters UAT refers to the three keywords or elements of brand personality: unique, authentic and talkable. If you develop…

How to Build an Online Brand For Your Business.

Times have changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many Big names have chosen digital marketing as their new avenue for creating awareness for…

3 Fundamental Steps To Earn User Trust And Drive Marketing Results

Today’s digital marketer spends a larger percentage of their time improving their digital presence. Statistically, in 2018 businesses globally spent about $100 billion on digital marketing. This means that you as a marketer are not the only horse in the race nor the fastest, your pay-per-click budget could give more insignificant results.  Marketers are seeking…

Is your business engraved in a Culture of Safety?

‘A leader is one who knows the way, goes the way, and shows the way.’ John Maxwell In today’s competitive construction market, it’s important to have managers who build sustainable cultures where safety and health are woven seamlessly into the fabric of the business alongside efficiency, quality, and productivity. It’s no secret that you as…

A Simple Guide To Native Mobile Technologies

Our Friday hangout with our tech colleagues spiked meaningful topics of conversation, this time our curiosity was in the quest to understand what’s the best way to build a mobile App. An obvious question right? According to Statista, there were 178 billion app downloads in 2017, approximately 205 billion this year and a projected 258…

How to Build an Online Brand For Your Business

Times have changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many Big names have chosen digital marketing as their new avenue for creating awareness for…

How The IoT Makes Your Home Smart

The smart homes era is here, thanks to the power of the Internet of Things and the power it brings to how we manage safety and security in our homes while improving lifestyles. Smart homes are integrated by Internet of Things and Smart Systems which are driven by a combination of sensors and actuators, connectivity,…

Why Your Business Needs a Digital Marketing Consultant

Originally posted on marketingseoway:
The online world happens to have a high speed rate of changes coming up now and then, and you as a business owner need to keep up with every improvement made online, in order to fit in to the trending marketing strategies and techniques. As it is, it is very difficult…