A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

Oh my? Which? What? Where? How? Why?…the jigsaw puzzle of  a social media beginner  If you feel left out, lost, confused and need to catch up with the current social media lingo this is your article, it’s not too late, here’s my quick guide to get you started ; The social media arena is growing … Continue reading A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

How to Build an Online Brand for Your Business.

The world has changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many big names have chosen digital marketing as their new avenue for creating awareness … Continue reading How to Build an Online Brand for Your Business.

How to measure your return on investment from digital marketing

How do you calculate the return on investment……simple formula! ROI = (gain from investment -  cost of investment) /     cost of investment (Where ROI is the return on investment) In the above formula gains from investment, refers to the proceeds obtained from selling the investment of interest. Return on investment is a very … Continue reading How to measure your return on investment from digital marketing