How to Build an Online Brand for Your Business.

The world has changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many big names have chosen digital marketing as their new avenue for creating awareness…

How to measure your return on investment from digital marketing

How do you calculate the return on investment……simple formula! ROI = (gain from investment –  cost of investment) /     cost of investment (Where ROI is the return on investment) In the above formula gains from investment, refers to the proceeds obtained from selling the investment of interest. Return on investment is a very…

Invest in Innovation, Save on Marketing.

You are doing great business if you spend less on marketing through innovation and still make tidy profits. So how do you work around spending less of Marketing?  Through innovation, so what exactly do we mean by innovation? Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that…