A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

Oh my? Which? What? Where? How? Why?…the jigsaw puzzle of  a social media beginner  If you feel left out, lost, confused and need to catch up with the current social media lingo this is your article, it’s not too late, here’s my quick guide to get you started ; The social media arena is growing … Continue reading A BEGINNER’S ‘HOW TO’ GUIDE FOR SOCIAL MEDIA

How to transform your analogue business into a digital business

By Vivien Wamalwa The digital migration in the media sector is key transformation for Kenya, with the recent launch of internet.org and free internet access for Kenyans by Airtel and Facebook, there’s no debate that Kenyans are fully digitized with the advanced technology. 2014-2015 statistics by Communications Council of Kenya (CCK) indicates that there were … Continue reading How to transform your analogue business into a digital business

How to Build an Online Brand for Your Business.

The world has changed,  we are no longer fighting for space in the dailies, the days when superior brands used to ascertain their superiority in the dailies by posting myriads of posters is long gone, it is so five years ago. Many big names have chosen digital marketing as their new avenue for creating awareness … Continue reading How to Build an Online Brand for Your Business.

How to measure your return on investment from digital marketing

How do you calculate the return on investment……simple formula! ROI = (gain from investment -  cost of investment) /     cost of investment (Where ROI is the return on investment) In the above formula gains from investment, refers to the proceeds obtained from selling the investment of interest. Return on investment is a very … Continue reading How to measure your return on investment from digital marketing

Invest in Innovation, Save on Marketing.

You are doing great business if you spend less on marketing through innovation and still make tidy profits. So how do you work around spending less of Marketing?  Through innovation, so what exactly do we mean by innovation? Innovation is a new idea, device or process. Innovation can be viewed as the application of better solutions that … Continue reading Invest in Innovation, Save on Marketing.