Born Global Ninja’s; Netflix, Uber, Airbnb, Spotify, Amazon

The globalization of business is opening immense opportunities for ambitious companies to expand internationally beyond the borders of their country of origin.  Born Global firms, unlike the international small ventures, internationalize their operations since their outset and generate at least a quarter 25% of their revenues from overseas within the first three years.  This competitive…

3 easy steps in brand building Pt. 2

In the second part of the walkthrough of the UAT-model (see the previous post for pt. 1 here) I want to touch on the concept of authenticity and how it can be used in creating a more defined brand profile or brand personality.  In this era of time, the concept of authenticity can be related…